You’re offering an advertiser the chance to trade while your competition is asking for a substantial cash outlay, which makes it hard for them to compete with you! What was once “dead” media time or ad space is now a new customer and profit-generator. What a win!
Don’t forget: when you purchase goods and services from barter your basis is zero. What's the 11:45 am spot that went unsold worth? Zero! When the time has passed, it's gone forever, so when you're taking out your client with barter dollars, it effectively costs your company nothing.
Who doesn’t want to save cash? Who doesn’t want to purchase goods and services for cents on the dollar? If the outlay is your cost of goods or unused time and labor, but you're trading for full retail price, you're getting a tremendous bargain. Unsellable inventory or unbillable downtime (net losses) are converted into purchase power, and it won't be long before you grasp the amazing potential of barter: buying what you need for cents on the dollar, increasing your business exponentially through new customers, and conserving your cash!.
More than two-thirds of Fortune 500 companies use barter as part of their business strategy. Today, barter is more than a way to buy and sell – it’s a business strategy for preserving cash, improving efficiency, and winning new customers.
Acquiring what you need by leveraging downtime or selling more of what you already make/sell is simple, smart, and essentially fool proof. Now you can turn excess time, inventory, or spare production capacity into buying power!.
